Preparing For The Rhode Island & Boston Wedding DJ Season

As we are deep into winter here in the New Jersey/New York/Pennsylvania region, the milder weather has been pushing me to get excited about he upcoming Wedding season!  I can almost feel the spring air and Brides in their Wedding Dresses strutting down the aisle. It is not long now before my favorite time of year. Time to prepare for the Wedding DJ Season!

 

Of course, this means I have some work to do to make sure I am completely ready. Time to check all my wires to see if there are any breaks or loose plugs.  Retest my BOSE L1 System and ease my mind that I am still operating the highest quality audio equipment out there.  Get my suits cleaned and pressed. And most importantly, finish planning and coordination for NJ & NY Spring Weddings that have not yet satisfied my standards for preparation, nothing left to chance.

 

Staying up to date with music in all the genres I serve is a given, all Wedding DJs do this willingly. We love to gather new music and get a sense for what will work with certain NJ & NY Weddings and what won’t. Here in the New Jersey and New York area, we have such cultural diversity that a top notch NJ & NY Wedding DJ needs to have a very diverse musical library. No matter the race or culture of the Bride and Groom their friends and family are often adding different flavors and spices to the mix. So, we have to be prepared. I know many Wedding DJs find this challenging but to me it is what makes being a DJ and Entertainer in New Jersey, New York and Pennsylvania so much fun; no two Weddings or their music are the same.

 

Beautiful Bride and Elegant Groom First Dance with Wedding DJ Mystical Michael

 

Spring is right around the corner. This Wedding DJ can smell it.

 

DJ Mystical Michael – Rhode Island DJ & NY DJ

Madonna: Thirty Years of Music And Still Evolving

I remember as a new Rhode Island DJ when I was turned on to Madonna’s first single, a ‘45’ on Sire Records, “Everybody”.  As a DJ in New Jersey, the song was available regionally before its national release later that year.  Her sound was fresh, energetic and full of passion. We all knew at the time that we were listening to something unique and important. We had no idea that thirty years later she would still be a force in the music industry and the pop icon she grew to become. It certainly never occurred to me that I would be watching her performing at a Super Bowl in 2012!

 

Madonna has been a woman that has guided her life and career in her own way.  She has been willing to take risks and the potential consequences that have at times come with those risks. Madonna redefined what a female recording artist was capable of achieving in the music industry and paved the way for many of today’s female pop singers and performers. She used sexuality, courage and creativity to influence the fashion, music, art and film industries and still being recognized today.

 

“According to Santiago Fouz-Hernández, female pop performers such as Britney Spears, the Spice GirlsDestiny’s ChildJennifer LopezKylie Minogue and Pink were like “Madonna’s daughters in the very direct sense that they grew up listening to and admiring Madonna, and decided they wanted to be like her.”

Madonna at Live8 with DJ Mystical Michael

Like her or not, Madonna has certainly left an imprint on pop culture for the last thirty years and probably will continue to do so till she decides she is done. Madonna has always done things her way and no reason to believe she will change now. Just like this New Jersey and Boston DJ:)

DJ Mystical Michael – Rhode Island DJ & NY DJ

The Day The Music Died: 2/3/1959: A Rhode Island DJ Reflects

On this date in 1959, a small plane crashed killing three American Rock & Roll legends and pioneers; Buddy Holly, Ritchie Valens and J.P. “The Big Bopper” Richardson, as well as the pilot near Clear Lake, Iowa. The song by Don McLean, “American Pie” coined the phrase The Day The Music Died when writing about what most consider Rock & Roll’s most tragic plane crash, and its first.

 

It would have been enough if any of the three stars died, but to have all three of them taken from us in one night was a major blow to the early Rock & Roll movement. They were touring The Midwestern USA as part of the “The Winter Dance Party”, a tour that was scheduled to cover twenty-three cities in three weeks. Also on the tour was Dion DiMucci of Dion & The Belmonts, who was initially asked for the seat on the plane and changed his mind due to the fact that the cost was $36 and he felt that a seat on a plane was not worth being equal to his parent’s monthly rent.

 

Buddy Holly’s backup band; The Crickets were the backing band for the whole the tour for all artists. It is not widely known that Waylon Jennings was a member of his band at the time, although not mentioned int he lyrics of “American Pie”.

 

The legacy of the crash, “American Pie” and Valens’ influence on Latin performers in the Rock genre and Rock & Roll in general was illustrated in the film La Bamba.  I remember at the time before I knew the movie was released people began out of the blue requesting “Donna”, “Come On Let’s Go” and ”La Bamba”. The remakes by Los Lobos modernized the original hits and made them more accessible to the current generation of listeners. “La Bamba” is still a very requested song in many events and situations. My favorite Ritchie Valens song is “Sleepwalk” but am a fan of all his work.

American Pie

 

Even as kid I have always been a fan of Buddy Holly and his sweet mix of Rock, Country and Blues with a tight band and those great big eyeglasses.  Among the very long list of musicians that have expressed his influence on their music include Rock legends The Beatles, Elvis Costello, The Rolling Stones, Bob Dylan and Eric Clapton. He was part of the initial group of inductees to The Rock and Roll Hal Of Fame and was #13 on The Rolling Stone’s list of  “The Fifty Greatest Artists of All Time”. He is one of my favorites and always am thrilled when receiving a request to play any of his songs, especially “Rave On”, “Every Day” and “Peggy Sue”. The actual album American Pie by Don McLean was dedicated to Holly specifically, although the song was about all three of them.

 

American Pie

 

For those that are not familiar with The Big Bopper, the one lasting legacy he left us was his mega-hit “Chantilly Lace”. He also wrote several #1 hits for other artists.

American Pie

 

DJ Mystical Michael – Rhode Island DJ & NY DJ

The Importance Of A DJ Contract

I have had the opportunity to share experiences with many New Jersey & Boston DJs and party planners over the years.  I still find it incredible that some DJs do not produce a written DJ contract when booking a gig with an event planner. For me, the written contract creates security and a firm commitment by both parties, a sense of mutual trust. I can’t imagine working without one.

 

I know that most event planners whether they are a bride, parent or professional in the industry will not feel comfortable working without a DJ contract. What many may not know is that the contract is equally important to us as entertainers too. We earn our income through the events we perform and if we are operating with the knowledge that a certain date is booked and have to turn away business, without a formal contract we are putting ourselves at risk too.

 

Young professional DJs have asked me what I think is important to include in a good DJ contract to insure both parties are protected and feel safe. This is what I generally share with them. I hope it is helpful.

 

First, what are the terms of the contract financially including the amount of the deposit and when the balance is due? Also is the deposit refundable if there should be a cancellation by the planner? If the deposit is refundable, how far in advance does the event need to be cancelled for this to occur?

 

What if the professional DJ is sick or any other circumstance that may prohibit them from being able to perform their duties? Do they have a back-up plan and what is it? What about equipment malfunctions? What happens in the event of an equipment failure? Are you the customer protected?

 

What about music and programming issues? Does the DJ reserve the right to choose not to play a song? What if they do not have a particular song requested at the event?  Can the planner or host provide a song to make sure the guests are happy?

 

Are there conditions that permit the use of photos or videos? If so, where can they be used?

 

I think it is important for all of us to discuss the potential roadblocks so we can resolve them in advance together. I have yet to have an event not get booked due to contractual conditions. In fact, I am certain the contract has been the reason I have booked events several times, especially weddings.  All Brides and Grooms want the peace of mind that their Wedding DJ will be present, on time, ready and all equipment functioning at an optimum level when their big day comes. It is too important to leave anything to chance.

 

These are some of the main reasons I always use a DJ contract when being hired.

Gorgeous Dancer with Beautiful Dress at Wedding by DJ Contract

Would you hire a NJ or NY DJ for your event without a DJ contract? Have you done so in the past?

DJ Mystical Michael Rhode Island DJ & NY DJ

What Makes A Great Birthday Party DJ?

Great Music. Great People.  Great Vibe.  And a great Birthday Party DJ.

Wedding and Birthday Party DJ

I get often asked, “DJ Michael, how do I make sure that the Birthday Party I am throwing will be totally fun?”

 

“Simple. You need three main ingredients sprinkled throughout your party, Great Music, Great People and a Great Vibe. The rest all falls into place.”

 

“That’s it?  What about the food, venue and theme? Don’t they matter too?”

 

“Of course. Everything matters for an exceptional party. If you have the main ingredients of Great Music, People and Vibe, you will have a great party. The other components will add to the party but it will be great without them. You can just put sixty fun people in a room with great music and an excellent DJ and they will have a great time. The right Birthday Party DJ can create the vibe for you. That’s our job. People think the DJ’s skills are about mixing and scratching. Anyone who practices for a few hours can do this.  The true NJ & NY Birthday Party DJ talents lie in our ability to create a fun vibe that makes everyone wants to enjoy themselves regardless of whether it is in a fancy place with expensive caterers and party favors or not.

Don’t get me wrong, the other components add flavor to the event and I am a total food connoisseur and love to eat good food but I can do that at home or at a restaurant and can buy myself party hats. What I want when I am a party is fun and a great atmosphere. This is what you pay your NJ or NY professional Birthday Party DJ to do for you.”

“I guess I never thought about it but makes sense.  Why does everyone focus so much attention and energy on the other details and not the professional DJ?”

“Before we all started hiring professional Rhode Island DJs for our parties and events, we needed all the other stuff to create atmosphere otherwise it didn’t feel like a party.  It is also easier to find good food than a good NJ or NY DJ and certainly much easier to know in advance which ones to choose. You can taste the food at a restaurant, venue or caterer but showing you a video or photos of our events doesn’t really let you know we will make your party great.”

“Exactly! So what do we do?”

 

“Get references! Ask your professional DJ before you sign your contract for references.  Also view their reviews and see if they have the right ‘feel’ for your party. I am not the best DJ for every event, even though I have plenty of high quality experiences at all events. If a client contacts me about an event that I do not think I will perform well at, I will coordinate one of the professional DJs I sub-contract with to make sure they get what they need. That’s how we build trust with our clients. I said no to a client who wanted to hire me just this week. I wasn’t the right professional DJ for her party and gave her a referral to a Rhode Island DJ I knew would be perfect.”

 

“Thanks Michael. This is very helpful. At least now I know where to focus my energy to make sure we have a great party! Thanks!”

 

“It’s my job:)”

Fun Sweet Sixteen and Birthday Party DJ

DJ Mystical Michael Rhode Island DJ & NY DJ

First #! Hit By A Girl Group: A Rhode Island DJ Looks Back

It is on this day in 1961 that the first girl group ever achieved a #1 single. The Shirelles reached the top of the HOT 100 with “Will You Love Me Tomorrow” written by Gerry Goffin and Carole King. Carole was eighteen when she co-wrote this hit single. The Shirelles were from Paterson, NJ and signed a record deal after being noticed performing at a talent show at their high school.

Girl Group The Shirtelles

Girl Group Country Sold (only albums) Genre Studio Albums Members Years Active
1. Spice Girls  United Kingdom 75 million Pop 3 5 → 4 → 5 1996–2001, 2007–2008 (8 years)
2. TLC  United States 50 million R&B/Hip Hop 4 3 → 2 1991–2003, 2008–present (16 years)
3. Destiny’s Child  United States 45 million R&B 4 4 → 3 1997–2005 (9 years)
4. Bananarama  United Kingdom 40 million Pop 10 3 → 2 1981–present (30 years)
5. Speed  Japan 20 million Pop 4 4 1996–2001, 2003, 2008–present (10 years)
6. The Supremes  United States 20 million R&B 29 4 → 3 1959–1977 (19 years)
7. En Vogue  United States 20 million R&B 6 4 → 3 → 4 1989–present (23 years)
8. Morning Musume  Japan 16 million Pop 12 Rotational 1997–present (15 years)
9. Salt-N-Pepa  United States 15 million Hip Hop 5 3 1986–1999, 2008–present (17 years)
10. SWV  United States 15 million R&B 3 3 1990–1998, 2005–present (17 years)

 

Surprisingly, The Spice Girls are the greatest selling pop band in the UK since The Beatles. Surprising in a different manner is the absence of The Dixie Chicks. I wonder if the fact that they are not a typical ‘girl group’ and are actual musicians and writers that they are omitted from the ‘girl group’ genre.

 

It is interesting to note, The Supremes due to the fact of when they were at the height of the success it took 29 albums to reach sixth place on the list where-as The Spice Girls only recorded three studio albums. Clearly if The Supremes were at the peak of the popularity today they would be far and away the best-selling girl group ever. This illustrates how much the music industry has changed in the last twenty-five years.

 

When I was living in South Korea, there were several very popular girl groups. Young ladies idolized them and considered them role models.  The most famous at the time were The Wonder Girls. The rise in popularity outside of their native countries of J-Pop and K-Pop has introduced listeners worldwide to the various girl groups that head the charts in Japan and South Korea. As a side note, these stars are rarely found drunk, drugged, naked or breaking the law as young females celebrities are in The USA.

 

Who is your favorite girl group ever?

DJ Mystical Michael Rhode Island DJ & NY DJ

Press Release: DJ Mystical Michael Receives Brides Choice Award!

{Morristown,NJ} – January 24, 2012 – WeddingWire, the nation’s leading wedding Marketplace, is excited to announce DJ Mystical Michael has been selected to receive the prestigious Wedding Wire Bride’s Choice Awards™ 2012 for DJ!

The esteemed annual awards program recognizes the top local wedding vendors from the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism within the wedding industry. While many industry awards are selected by the organization, DJ Mystical Michael was selected based on its stellar reviews from past newlywed clients.
DJ Mystical Michael is recognized as part of the top five percent of wedding professionals in the WeddingWire local vendor community, comprised of over 200,000 wedding professionals throughout the United States and Canada. The Bride’s Choice Award recognizes  the best local wedding vendors across 20 service categories, from wedding venues to wedding photographers, based on their overall professional achievements throughout the past year.
“WeddingWire is thrilled to honor the success of the top-rated wedding professionals within the WeddingWire Community,” said Timothy Chi, CEO, WeddingWire. “Since the launch of the Bride’s Choice Awards™ program four years ago, thousands of outstanding wedding professionals have been recognized by the bridal community for their supreme service and dedication to the wedding industry. It is with great pleasure that we congratulate DJ Mystical Michael for their continued professionalism and commitment to enriching the wedding planning experience for engaged couples.”
We are happy to announce that DJ Mystical Michael is one of the very best DJs within the WeddingWire Network, which includes leading wedding planning sites WeddingWire, Project Wedding, Brides.com, Martha Stewart Weddings, and Weddingbee. We would like to thank our past clients for taking the time to review our business on WeddingWire. Thanks to their positive feedback we were able  to receive the WeddingWire Bride’s Choice Awards™ for 2012.
For more information, please visit our WeddingWire Storefront today at http://www.weddingwire.com/biz/dj-mystical-michael-morristown/d47016999754b69c.html.
To learn more about the Bride’s Choice Awards™, please visit www.WeddingWire.com.
About WeddingWire, Inc.
WeddingWire™, the nation’s leading marketplace serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 200,000 reviewed wedding vendors, from wedding venues to wedding photographers. WeddingWire also offers a comprehensive suite of online planning tools for weddings, including wedding websites and wedding checklists, all at no charge. For wedding professionals, WeddingWire is the only all-in-one marketing platform for businesses online and on-the-go. WeddingWire offers one simple solution to build a professional network, improve search visibility, manage social media and reach mobile consumers. Businesses that advertise with WeddingWire appear on WeddingWire.com, ProjectWedding.com and other leading sites, including MarthaStewartWeddings.com (NYSE: MSO), Brides.com and Weddingbee.com.
###

{Morristown,NJ} – January 24, 2012 – WeddingWire, the nation’s leading wedding Marketplace, is excited to announce DJ Mystical Michael has been selected to receive the prestigious WeddingWire Bride’s Choice Awards™ 2012 for DJ!
The esteemed annual awards program recognizes the top local wedding vendors from the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism within the wedding industry. While many industry awards are selected by the organization, DJ Mystical Michael was selected based on its stellar reviews from past newlywed clients.
DJ Mystical Michael is recognized as part of the top five percent of wedding professionals in the WeddingWire local vendor community, comprised of over 200,000 wedding professionals throughout the United States and Canada. The Bride’s Choice Award recognizes  the best local wedding vendors across 20 service categories, from wedding venues to wedding photographers, based on their overall professional achievements throughout the past year.
“WeddingWire is thrilled to honor the success of the top-rated wedding professionals within the WeddingWire Community,” said Timothy Chi, CEO, WeddingWire. “Since the launch of the Bride’s Choice Awards™ program four years ago, thousands of outstanding wedding professionals have been recognized by the bridal community for their supreme service and dedication to the wedding industry. It is with great pleasure that we congratulate DJ Mystical Michael for their continued professionalism and commitment to enriching the wedding planning experience for engaged couples.”
We are happy to announce that DJ Mystical Michael is one of the very best DJs within the WeddingWire Network, which includes leading wedding planning sites WeddingWire, Project Wedding, Brides.com, Martha Stewart Weddings, and Weddingbee. We would like to thank our past clients for taking the time to review our business on WeddingWire. Thanks to their positive feedback we were able  to receive the WeddingWire Bride’s Choice Awards™ for 2012.
For more information, please visit our WeddingWire Storefront today at http://www.weddingwire.com/biz/dj-mystical-michael-morristown/d47016999754b69c.html.
To learn more about the Bride’s Choice Awards™, please visit www.WeddingWire.com.
About WeddingWire, Inc.WeddingWire™, the nation’s leading marketplace serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 200,000 reviewed wedding vendors, from wedding venues to wedding photographers. WeddingWire also offers a comprehensive suite of online planning tools for weddings, including wedding websites and wedding checklists, all at no charge. For wedding professionals, WeddingWire is the only all-in-one marketing platform for businesses online and on-the-go. WeddingWire offers one simple solution to build a professional network, improve search visibility, manage social media and reach mobile consumers. Businesses that advertise with WeddingWire appear on WeddingWire.com, ProjectWedding.com and other leading sites, including MarthaStewartWeddings.com (NYSE: MSO), Brides.com and Weddingbee.com. ###

DJ Mystical Michael Rhode Island DJ & Rhode Island DJ

Professional DJs Can Have Fun Too!

As a professional DJ, I typically enjoy every gig I perform, some more than others. When I am hired for a wedding or event, I am focused on making sure I meet needs of the host, and all the guests are having a great time. That is what I am hired to do and my primary focus.

 

When I am offering my services for somewhere like The Barefoot Boogie, I can relax and enjoy myself even more. Last Saturday night was one of those nights. It was a night when I was really feeling the crowd and aligning with their rhythm and flow. I was able to sense when they needed the music to slow and become more lyrical and lush, and when they needed me to pick it up and reach 135 beats per minute. For me, that is fun since I appreciate when good dancers go deeper into music and embody the vibration and energy.

 

At professional functions I do not dance when performing as professional DJ and MC. I have to control myself sometimes since I like to dance and want to get out and move, but that is not what I am hired to do. At events like Barefoot Boogie I can jump out on the dance floor and join the group in movement.

 

We had an exceptional time collectively last Saturday night. I came home tired, sore and glowing. It could be worse…

Professional DJ Mystical Michael Prepping For A Wedding

DJ Mystical Michael Rhode Island DJ & NY DJ

DJ Mystical Michael Live At Barefoot Boogie Saturday Night!

I always look forward to the nights I am able to provide DJ music for dancers at The Barefoot Boogie. As a dancer, this is one of my favorite places to perform. There are so many appreciative dancers that I have such a great time.

Barefoot Boogie Dancers with DJ Mystical Michael

If you have never been there, The Barefoot Boogie is a bi-monthly dance event held at Insight Meditation Center 28 W. 27th St, NYC.  Our community has been providing dance events since 1982 and is still going strong today! It is an honor for me to DJ at events. I am also Teacher and DJ Coordinator for the community.

 

Sometime before the dances, I find myself up late one night creating new mixes and possibilities for the upcoming event. Last night was one of those nights. I am excited to share these with our community. It is one of the rare opportunities for me as a DJ to really get to play with diverse genres, tempos, textures and rhythms. If you would like to read more about the larger dance community, Barefoot Boogie is a member of the Dance New England community of dances and dancers.

Contact Improvisation at Barefoot Boogie NYC with DJ Mystical Michael

DJ Mystical Michael Rhode Island DJ & NY DJ

How To Hire The Best DJ

First, decide what kind of music you want before your search begins. This will help you discern who is the best DJ for you. Next, determine how many hours you will need the DJ and what is your budget.  I encourage you not to make up fake prices for your professional DJ, be honest about what you can spend and stick to it!  Then let your search begin…

 

Does the best DJ play the music you want? Are they willing to expand their selections for you? If they seem resistant, maybe they are not the best DJ for you.

 

Do they take requests from guests? Some of the best DJs only play what was decided in advance and what they think is best. If you want your guests to have input on what music is played, make sure you find a professional DJ that will honor this.

 

Agree on the hours needed plus set-up time. It is also recommended to establish in advance what the rate will be for overtime, if needed. Most professional DJs will charge about 1.5 X their hourly rate for overtime. It can be sticky if you do not agree on this in advance.

Sign a contract! If not, who knows what can happen?

Offer food and beverages to your Event DJ. A professional DJ that has to go an entire wedding or event without food is not going to perform at peak level with the energy and enthusiasm you want. Most venues will offer you a reduced rate for feeding your Event DJ. It is helpful to allow the best DJ to eat in another location so they do not have to eat in front of the whole reception. This means they will need to be prepared to have music ready to play while they are eating, you do not want silence during their break.

Do you need a professional DJ that is also an MC or a DJ with an MC as a two-person team?

Many of the best DJs also have experience as professional MCs and enjoy the opportunity to be more involved in your wedding. They can provide energy and excitement to your reception. The best DJs are comfortable making announcements such as your Introductions, First Dance, Special Dances, Cake Cutting and whatever else you need. This will work in most cases. Some Brides want a separate MC to be able to get out on the dance floor to make Introductions, lead dances and generally add flavor and energy to your wedding. If hiring a two-person team, I recommend this to be identified in the beginning to make sure the professional DJ Team can provide this service for you.  A good professional MC will add to your reception and help everyone get more involved.

What happens if there is an equipment failure? It is helpful to know what their back-up plan is if there is an unexpected problem. Many of the best DJs will have a back-up hard-drive ready if they have computer problems, or an iPod to cover quick fix or even an extra set of speakers if needed. When you are speaking with them, do you get the sense they will be able to handle a problem if one should arise? Follow your gut, if you feel they will get shaken easily, do you want to add more stress to your special day?

What kind of experience do they have and how may years or decades have they been doing weddings? Being a Club DJ and a Wedding DJ or Event DJ are as different as men and women.  There are some of us that excel at both but that is rare. Most have a specialty and that is what they feel most comfortable doing. Make certain they have plenty of wedding and event experience.

Ask for references. Most Former Brides and Grooms that have had good experiences with their DJs are excited about sharing this with future couples.  They know what a big day this is and want to support others going through the same experience. One or two is usually enough for you to get a feel for what they do and how they do it. A resume is not needed or helpful, anybody can write anything on a piece of paperJ

Are they fun? If they are not fun, do you want them at your wedding or party?

Finally, do you sense they really want to be part of your wedding or party, or just looking for work? Again, follow your gut. The best DJ can make or break your event.Trust your instincts and know you will make the right choice! This is one aspect of the wedding or event that needs to feel right for you! Trust me, your friends and family will have a great time if the professional DJ does their job to perfection. Pick the right one and make sure you have at least spoken to them on the phone, if not met with them in-person. Hiring the best DJ via the Internet without “real-life” contact is not a wise decision. It’s your wedding or event, the right professional DJ will make all the difference.

Best DJ Mystical Michael At NJ Wedding Having Fun

Do they offer a guarantee?

Do they know they excel as a DJ and MC? Some DJs want you to have that same confidence so you can focus your attention and energy into other areas of your wedding. If a good professional  DJ knows you and your guests will have fun, they can offer a guarantee since they am certain you will want to pay them for their excellent service. You are investing in DJ by hiring us and sending us a deposit. We can invest in your wedding or event by offering a guarantee that states if you are not happy with our performance, you do not have to pay the remainder of the balance. Period.  A good professional DJ will offer you a guarantee so you have peace of mind at your wedding. Make sure your DJ offers a guarantee.

DJ Mystical Michael NJ NY DJ

Ask about my Rhode Island Wedding DJ & Rhode Island Party DJ Guarantee!